BMW Motorrad celebrates 100 years with record sales in Brazil

In its centenary year, BMW Motorrad sold 209,257 motorcycles and scooters, an increase of 3.1% compared to the previous year, representing the largest sales volume in the company’s history. Europe, Asia and Latin America have achieved record sales, with particular emphasis on Germany and North America. Models such as the BMW M 1000 R and the BMW R 1300 GS drive the sales.

In its centenary year, BMW Motorrad sold 209,257 motorcycles and scooters, an increase of 3.1% compared to the previous year, representing the largest sales volume in the company’s history. Europe, Asia and Latin America have achieved record sales, with particular emphasis on Germany and North America. Models such as the BMW M 1000 R and the BMW R 1300 GS drive the sales.

In Europe, there is a solid growth in bands, especially in Eastern Europe. The R 1250 GS and GS Adventure models, together with the new R 1300 GS, are sales leaders. The four-cylinder sports models, such as the S 1000 RR, also have good performance.

The intermediate segment and 500 cc cup, the F and G series will contribute to the record result. The F 750 GS was particularly popular. In the urban mobility segment, the CE 04 electric scooter leads the fully electric scooter market, complemented by the C 400 GT and C 400 X.

The outlook for 2024 is optimistic, with the expectation of surpassing the centennial sales record and consolidating leadership in the premium segment, especially with the new GS models.