Revealed: The world’s most popular new car of 2023

The Tesla Model Y is on course to take the crown as the world’s best-selling vehicle of last year.

While a small number of countries are yet to release their sales figures for 2023, preliminary data collected by automotive analyst JATO Dynamics indicates that the Model Y is in an unassailable position with 1.23 million cars sold – a 64% increase year-on-year.

“The increase in global sales of the Model Y is unprecedented, particularly for a vehicle in the top ten best-sellers,” said Felipe Munoz, Global Analyst at JATO Dynamics. “What Tesla has been able to achieve with the Model Y in such a short space of time is simply remarkable.”

Crucially, it topped sales in both Europe and China, the world’s two largest EV markets. According to data from the China Association of Automobile Manufacturers (CAAM), more than 456,000 were registered in China alone – an increase of 45% from 2022.

All this means that 2023 will mark the end of Toyota’s recent dominance with the RAV4 and Corolla leading the way. However, both models lack pure electric options, with only hybrid alternatives on offer.

Despite this, the second best-selling vehicle in 2023 is set to be the Toyota RAV4, with 1.07 million registrations, pipping the Corolla in third place (1.01 million).