The best smartwatches for 2024 Buying Guide

Whether you want to buy a smartwatch to help you get fit in the new year or to help you look at your phone less, there are plenty of options out there to choose from. The smartwatch space is pretty crowded today, but a few key players like the Apple Watch, Samsung Galaxy Watch and Fitbit Versa have muscled their way to the front of the pack with their smart features, fitness prowess and general ease of use. There are important factors to keep in mind before deciding which smartwatch is right for you, regardless of if you’re buying one for the first time or upgrading from an old gadget. We’ve spent time with most of the latest smartwatches on the market, performing hands-on testing and using them for days on end, to come up with our top picks.

What factors to consider in a smartwatch

Compatibility

Apple Watches only work with iPhones, while Wear OS devices play nice with both iOS and Android phones. Smartwatches made by Samsung, Garmin, Fitbit and others are also compatible with Android and iOS, but you’ll need to install a companion app on your smartphone.

The smartwatch OS will also dictate the type and number of third-party apps you’ll have access to. Many of these aren’t useful, though, making this factor a fairly minor one in the grand scheme of things.

Price

The best smartwatches generally cost between $300 and $400. Compared to budget smartwatches, which cost between $100 and $250, these pricier devices have advanced operating systems, communications, music and fitness features. They also often include perks like onboard GPS tracking, music storage and NFC, which budget devices generally don’t.

Some companies make specialized fitness watches: Those can easily run north of $500, and we’d only recommend them to serious athletes. Luxury smartwatches from brands like TAG Heuer and Hublot can also reach sky-high prices, but we wouldn’t endorse any of them. These devices can cost more than $1,000, and you’re usually paying for little more than a brand name and some needlessly exotic selection of build materials.

Battery life

Battery life remains one of our biggest complaints about smartwatches, but there’s hope as of late. You can expect two full days from Apple Watches and most Wear OS devices. Watches using the Snapdragon Wear 3100 processor support extended battery modes that promise up to five days of battery life on a charge — if you’re willing to shut off most features aside from, you know, displaying the time. Snapdragon’s next-gen Wear 4100 and 4100+ processors were announced in 2020, but only a handful of devices – some of which aren’t even available yet – are using them so far. Other models can last five to seven days, but they usually have fewer features and lower-quality displays. Meanwhile, some fitness watches can last weeks on a single charge.

Communication

Any smartwatch worth considering delivers call, text and app notifications to your wrist. Call and text alerts are self explanatory, but if those mean a lot to you, consider a watch with LTE. They’re more expensive than their WiFi-only counterparts, but cellular connectivity allows the smartwatch to take and receive phone calls, and do the same with text messages, without your device nearby. As far as app alerts go, getting them delivered to your wrist will let you glance down to the watch face and see if you absolutely need to check your phone right now.

Fitness tracking

Activity tracking is a big reason why people turn to smartwatches. An all-purpose timepiece should function as a fitness tracker, logging your steps, calories and workouts, and most of today’s wearables have a heart rate monitor as well.

Many smartwatches’ fitness features include a built-in GPS, which is useful for tracking distance for runs and bike rides. Swimmers will want something water resistant, and thankfully most all-purpose devices now can withstand at least a dunk in the pool. Some smartwatches from companies like Garmin are more fitness focused than others and tend to offer more advanced features like heart-rate-variance tracking, recovery time estimation, onboard maps and more.

Health tracking on smartwatches has also seen advances over the years. Both Apple and Fitbit devices can estimate blood oxygen levels and measure ECGs. But the more affordable the smartwatch, the less likely it is that it has these kinds of advanced health tracking features; if collecting those kinds of wellness metrics is important to you, you’ll have to pay for the privilege.

Music

Your watch can not only track your morning runs but also play music while you’re exercising. Many smartwatches let you save your music locally, so you can connect wireless earbuds via Bluetooth and listen to tunes without bringing your phone. Those that don’t have onboard storage for music usually have on-watch music controls, so you can control playback without whipping out your phone. And if your watch has LTE, local saving isn’t required — you’ll be able to stream music directly from the watch to your paired earbuds.

Displays

Most wearables have touchscreens and we recommend getting one that has a full-color touchscreen. Some flagships like the Apple Watch have LTPO displays, which stands for low-temperature polycrystalline oxide. These panels have faster response times and are more power efficient, resulting in a smoother experience when one interacts with the touchscreen and, in some cases, longer battery lives.

You won’t see significant gains with the latter, though, because the extra battery essentially gets used up when these devices have always-on displays, as most flagship wearables do today. Some smartwatches have this feature on by default while others let you enable it via tweaked settings. This smart feature allows you to glance down at your watch to check the time, health stats or any other information you’ve set it to show on its watchface without lifting your wrist. This will no doubt affect your device’s battery life, but thankfully most always-on modes dim the display’s brightness so it’s not running at its peak unnecessarily. Cheaper devices won’t have this feature; instead, their touchscreens will automatically turn off to conserve battery life and you’ll have to intentionally check your watch to turn on the display again.

NFC

Many smartwatches have NFC, letting you pay for things without your wallet using contactless payments. After saving your credit or debit card information, you can hold your smartwatch up to an NFC reader to pay for a cup of coffee on your way home from a run. Keep in mind that different watches use different payment systems: Apple Watches use Apple Pay, Wear OS devices use Google Pay, Samsung devices use Samsung Pay and so forth.

Apple Pay is one of the most popular NFC payment systems, with support for multiple banks and credit cards in 72 different countries, while Samsung and Google Pay work in fewer regions. It’s also important to note that both NFC payment support varies by device as well for both Samsung and Google’s systems.